Service 01
A website that books jobs, not one that just exists.
Most small-business sites are a brochure with a logo on top. This is the difference between somewhere people look and something that produces work.
The standard I build to
This page is the sample.
No mockups, no stock screenshots of imaginary clients. The site you're reading is hand-built, has no page builder underneath it, and is the same standard your build gets. Run it through PageSpeed Insights yourself.
Genuinely fast
Hand-coded, almost no JavaScript, fonts served from the same domain, images sized properly. Core Web Vitals — LCP, INP and CLS — are targets in the build, not something we look at afterwards.
Built for a phone, first
Most of your enquiries arrive on a phone, one-handed, on mobile data, often outdoors. That's the primary case, so it's what gets designed first.
Accessible by default
Real contrast, visible keyboard focus, labelled fields, sensible heading order, tap targets you can hit. It's the right thing to do and it also touches the Disability Discrimination Act.
Structured for search and AI
LocalBusiness, Service and FAQ schema, clean headings, a sitemap, and AI crawlers explicitly allowed. Being legible to ChatGPT and Gemini is now part of the job.
Written to convert
One clear promise, proof near the ask, one primary action per page, and forms short enough that people finish them. Copy is part of the build, not something you send me later.
Measured from day one
Analytics, form events and call tracking go live with the site, so at thirty days we can talk about booked jobs rather than "traffic is up".
What you get
Deliverables, in plain words.
- Five to eight pages, written and designed, not filled with filler
- Service pages that each answer one buying question
- Suburb pages where they genuinely help, none where they don't
- A contact and quote flow that works on a phone
- Google Business Profile set up or repaired properly
- Analytics, conversion tracking and a call tracking number
- Schema markup and a technically clean crawl
- Hosting configured, SSL, backups, a staging copy
- Email authentication — SPF, DKIM, DMARC — so your notifications arrive
- A short handover video and written documentation
Timeline
Three to five weeks, usually.
Week 1 · Discovery and content
The call, the plan, the copy, and the list of what I need from you. Delays almost always start here, so we get it done first.
Week 2 · Design and build
Structure, then design, then build. You see it early and often, not as a big reveal at the end.
Week 3 · Integrate and test
Forms, tracking, booking, assistant, email deliverability. Tested on real devices, not just a desktop browser.
Week 4 · Launch and measure
Go live, watch it for a week, fix what real traffic reveals. Then the thirty-day review.
Two rounds of revisions are included, named in the contract. Beyond that it's a change order at a stated rate — that's how a fixed price stays fixed for both of us.
Want to see what your current site is doing wrong?
I'll record a three-minute walkthrough: speed, mobile, accessibility, tracking, and how you compare to two competitors. Free, and yours to keep.