Beacon
Free audit

Sydney · answering right now

Never miss
another lead.

Most service businesses lose more work to an unanswered phone than to their competitors. I build the website, the after-hours assistant and the search visibility that make sure the job gets booked — even at 11pm on a Sunday.

Hear the assistant What is it costing you?

Right now in Sydney it is —.

The problem nobody prices in

The phone rings. Nobody picks up. That job goes to whoever answers first.

62% of small-business calls go unanswered
85% of callers who reach voicemail never call back
$100–200 what a single missed call is commonly worth to a service business

Widely cited industry figures for small-business call handling. Your own numbers will differ — which is exactly why the calculator below asks for them.

Two minutes, your numbers

What missed calls are actually costing you

Move the numbers to match your business. No email required, nothing sent anywhere — this runs entirely in your browser.

Estimated revenue walking out the door

$21,600

per month · $259,200 per year

12 jobs a month that never got a call back.

Get the free audit

What I build

Three pieces. They only really work together.

Service 01

Websites that turn visitors into booked jobs

Fast, mobile-first sites built to convert — not brochures with your logo on them.

Read more →

Service 02

An assistant that answers at 11pm

AI reception that picks up after hours, qualifies the job, and books it into your calendar.

Read more →

Service 03

Found on Google — and inside AI answers

Local SEO plus the newer job: being the business ChatGPT and Gemini actually name.

Read more →

How it goes

Four steps, no mystery.

  1. A short call, no pitch

    Twenty minutes. I map how work comes in and where it falls over, and we do the arithmetic together. If I can't help, I say so on the call.

  2. A fixed-price plan

    A written proposal within 24 hours: what changes, what gets built, what it costs, what's excluded, and what I need from you. Three options, no hourly rates.

  3. Build and instrument

    Site, assistant and tracking go live together, so from day one you can see calls answered, forms submitted and jobs booked — not vague "traffic".

  4. Measure at 30 days

    We sit down with the numbers. If it worked, we talk about what's next. If it didn't, I tell you that too and we fix it.

Straight with you

I'm taking on three foundation clients.

This business is new. The skills aren't — but the client list is short, and I'd rather say that than pad a portfolio with stock mockups.

So for the next three projects I'm working at a fraction of what this will cost later. In exchange I want the things money can't buy yet: permission to publish the results with real numbers, an honest testimonial, and an introduction to two businesses like yours.

You get senior-level work at a starter price and my full attention. I get proof. That trade only exists for three businesses, and then it's gone.

Talk about a foundation project See what I'd build

Pricing

Published, so you don't have to ask.

Fixed-price projects. Monthly plans are optional and cancellable with 30 days' notice after the minimum term.

Foundation

$3,500–6,000

  • Conversion-focused website, 5–8 pages
  • Fast, mobile-first, accessible
  • Google Business Profile set up properly
  • Enquiries land in one place, instantly
  • Analytics and call tracking from day one

Then $400–800/mo care plan (optional)

Lead Engine · most chosen

$8,000–15,000

  • Everything in Foundation
  • After-hours AI reception on a real number
  • Missed-call text-back and SMS follow-up
  • Automated qualification, routed by job type
  • A pipeline view you'll actually open

Then $1,200–2,500/mo

Operating System

$18,000+

  • Everything in Lead Engine
  • 24/7 voice reception with live booking
  • Multi-location or multi-service routing
  • Job management, CRM and accounting joined up
  • Documented processes and staff training

Then $2,500–5,000/mo

Foundation-client pricing is different. The three foundation projects run well below these numbers. Ask on the call.

Questions

The things people actually ask.

What does a project actually cost?
Most work lands between $3,500 and $15,000 depending on how much of the system you need, with an optional monthly plan after launch. I quote a fixed price after a short call — never an hourly rate, and never a number before I understand your business.
How is this different from a cheap template site?
A template gives you a brochure. This is the system that answers your phone at 11pm, qualifies the job, books it into your calendar and follows up if the person goes quiet. The website is one part of it.
Does the AI assistant sound like a robot?
Ring the number and judge it yourself — that is the honest answer, and it is why the number is on this page. It introduces itself as an assistant, it asks permission before recording, and it hands over to you the moment a caller wants a human.
Is recording calls with AI even legal in NSW?
Only with consent. NSW is a two-party consent state under the Surveillance Devices Act 2007, so every call must ask before it records — most operators selling AI phone agents do not build that in. Mine does, by default.
Who owns the website and the accounts?
You do. Domain, hosting, Google Business Profile, ad accounts and the AI assistant all sit in your name with me granted access. If you ever want to leave, you take everything and I hand over the documentation.
Do you only work with Sydney businesses?
Sydney is home and local work is the priority, but the automation and search work travels fine — I take national and overseas clients too.

Find out what you're losing before you spend a cent.

I'll ring your number after hours, submit your own contact form, check how you show up in Google and in ChatGPT, and send you a three-minute video of what I found. Free, no obligation, and yours whether or not we ever work together.

Request the free audit Book a 20-minute call